Vintage Introduction

1970's Dress: Whurl

Holding a pre-1944 robe

Hi everyone, my name is Jenny Luo. I live in Utah and I own a little vintage shop, Luoluv, on Etsy. I will like to welcome you to my little blog about what Luo loves.  

Here are the answers which people asked me before:

What inspires you to open a vintage shop?

First, my parents passed down the love for vintage and antique to me. Especially after we moved to United States. Since we learned Americans always sell their old stuff in yard/garage/estate sales, my family went to yard sales religiously for sometime. I definitely remember getting up 6 or 7 am in the morning to go to estate sales. Of course, their collection is much different than mine. They love to collect Asian antiques (before 1920s or Qing Dynasty), such as, rosewood furniture, ivory, pottery and art. Along the way, I learned few skills from them.

Second, my family wasn’t well off in the beginning, so I wore a lot of second hand clothing. Thrift shopping or hand me down clothes from family friends were the way to find clothing.

Third, some of my friends know I have a passion for history. Trust me, most history class is boring and they will put you in sleep. However I had 3 very passionate history teachers during my school years, Mr. Sander, Kyle Mathews and Chad Ostler. They made history sounds like intriguing story but it is completely non-fiction. That’s why I love to find more history behind the vintage clothing that I found. 

Why vintage clothing?

I thought about selling antique or vintage knick knock but I am afraid of breaking the item during the shipping process so I decided on vintage clothing. Believe it or not, your grandmas or your mothers do have exquisite tastes for clothing! Going through someone’s closet can tell you a lot about the person. Is this person like to stay with the trend? Or is this person style classy and dress modest? Was this person tall and curvy? Or this person was a petite lady? It made me feel like Sherlock.

Who helped me along the way?

I have a friend who sold hand made item on Etsy for a while. He taught me the basics how to do listing and shipping on Etsy.

Can't never forget my friends who made time to model my vintage. Also I made some new friends on Instagram who helped and supported me.

Every time I have difficulties to date vintage clothing, Vintage Fashion Guild helped me. I love their passion, knowledge and research skills. It is absolutely inspiring!

My husband doesn’t like old stuff as much as I do unless it is vintage comic. However he helped me a lot along the way. He made the cloth rack to hang all the vintage clothing and setup my little workroom. Also he bought the Nikon D3300 for me. He always joked to our friends that the estate sales are the only reason I can get up early in the morning.

1950's Top: Luoluv

After reading this long boring article, I hope this blog will help you learn a little about my vintage shop and me.